InterContinental London - The O2 boasts the largest pillar-free ballroom in the UK.
InterContinental London – The O2, located on the Greenwich Peninsula, has been chosen to host the legendary annual music awards’ pre-show dinner and exclusive after party on Wednesday 22nd February.
In its 37th year, The BRIT Awards 2017 with Mastercard, will take place at the iconic The O2 arena, venue host since 2011. The InterContinental London – The O2, adjacent to the arena, will host over 1,200 celebrities and guests for a night of celebration, kicking off with the exclusive Diamond Dinepre-show experience.
Maggie Crowe, Director of Events & Charities at British Recorded Music Industry, commented, “It has been an absolute pleasure working with the InterContinental London – The O2; the Arora Ballroom offers a vast space that we can completely customise to our requirements; ideal for this prestigious event. The entire venue team has worked seamlessly alongside The BRITs team throughout to achieve the brief and, with no request too eccentric, they have truly embraced our vision with creativity and flare. We’ve built a lasting relationship with the hotel.”
Guests will arrive at the InterContinental London – The O2 via The BRITs red carpet entrance in to the hotel’s pre-function ‘Riverview’ space, with panoramic views across the River Thames and Canary Wharf; before moving through to the ‘BRITs VIP Club’ for a sumptuous three-course dinner in the Arora Ballroom, one of the largest pillar-free ballrooms in Europe. Dinner will be followed by a performance by ‘Rag and Bone Man’, this year’s Critics’ Choice winner.
Hasham Soliman, General Manager of InterContinental London – The O2, commented, “We are thrilled to be a part of such an iconic Awards night, here at the InterContinental London – The O2.The Arora Ballroom was designed to accommodate exactly this type of large-scale event. As one of the biggest such event spaces in Europe, it offers the opportunity for complete customisation to every organiser’s individual requirements.
“Following the Diamond Dine experience, which takes the format of a more traditional dinner, guests make their way over to The O2 for the Awards ceremony itself, and we’ll then have 2.5 hours to transform the Arora Ballroom into two separate party spaces. One half will become a night club, and the other an immersive, experiential party room.Given the scale, timeframe and creativity of the event, The BRIT Awards are a great showcase for the space and for the talents of our team at the hotel.”
Guests will make use of a direct walkway connecting the hotel with The O2, where they will enjoy the live BRIT’s show which features unique performances, interspersed with legendary award presentations. After the show, guests will return to InterContinental London – The O2’s ‘BRITs VIP Club’ in the Arora Ballroom for the after party.
InterContinental London - The O2 is managed and operated by The Arora Group under a franchise agreement with InterContinental Hotels Group (IHG®).
www.iclondon-theo2.com - @InterConTheO2
Davies Tanner - +44 (0)1892 619100
Arabella Halfhide | Nicole Moor | Becca Krug |Julia Gosling
InterConO2@DaviesTanner.co.uk
Notes to Editors
InterContinental® London – The O2 is a brand new 18-storey luxury hotel featuring 453 spacious guest rooms - including 50 suites - as well as a 4,500sqm+ dedicated conference centre with a 3,100sqm pillar-free ballroom (the largest single event space in any European hotel) and 1,600sqm pre-function space overlooking the river Thames. Situated only 400m from North Greenwich Tube Station on the Jubilee Line and only a 5 minute walk from Greenwich Pier, the Intercontinental is perfectly connected to London’s West End. The infamous O2 arena adjoins the hotel via a covered walkway, as well as being minutes from ExCel London on the Emirates Airline cable car. The InterContinental London - The O2 is managed and operated by The Arora Group under a franchise agreement with InterContinental Hotels Group (IHG®). www.iclondon-theo2.com - @InterConTheO2
The Arora Group
The Arora Group is a successful UK-focused private group of companies, which leverages synergies across its specialist property, construction and hotel divisions to its strategic advantage. Since 1999, the Group has built its standing through meticulously managing projects from inception to delivery and beyond. Today, it owns and manages a diverse portfolio of flagship assets across the nation’s key business locations, partnering with some of the world’s most recognised brands to deliver consistently high service levels and sustainable growth. For more information please visit www.thearoragroup.com. @Arora_Group
