A new service for event planners has been launched by InterContinental London – The O2, following a rise in international enquiries. The Greenwich Peninsula-based hotel has teamed up with Eventopedia Media to create bespoke videos to showcase its dedicated meetings and events facilities, making it easier for event organisers to assess the hotel’s capabilities from afar.
The launch follows an increase of over 20% in international enquiries. Germany, France, Spain and Italy make up the majority of enquiries from Europe, and the United States brings in a total of 10%.
The video site inspection (VSI) showcases InterContinental London – The O2’s flagship 3,100sqm pillar-free Arora Ballroom, and provides insight into the hotel’s location on the Greenwich Peninsula and its proximity to Canary Wharf, London City Airport and Central London, giving event bookers the opportunity to see the hotel’s capabilities without needing to arrange a site visit.
The unique navigability of VSI allows InterContinental London – The O2 to go beyond simple features and benefits to create a narrative bespoke to the hotel and allows planners the flexibility to engage with the video content that most interests them. It has been an instant hit with an average content engagement of over 5 minutes, and over 60,000 views from more than 5,500 unique visitors since its launch in January.
Elisa da Silva, Director of Meetings, Incentives, Conferences & Events at InterContinental London – The O2, commented: “We’re excited to share these videos with our existing and prospective clients, both from the UK and abroad. They showcase the versatility of our event spaces, location, connectivity links in London, and leisure activities available in and around the hotel, allowing our clients to visualise their events even prior to their initial site visit.”
Elisa continues: “Our clients expect us to deliver unique and successful events, so it is paramount for us to understand their expectations from the very early stages of enquiry in order for us to be able to propose the best solutions. It has been a great tool to support event organisers and agencies with the short-listing process, therefore maximising our conversion timeline.”
The VSI product goes beyond video to provide hotel sales and marketing teams with data on traffic, engagement, and content performance. These actionable insights ensure Intercontinental London – The O2 has the customer at heart, adapting and adding content according to customer needs. VSI includes calls to action, graphical information overlays and downloads, and can be embedded across a range of distribution channels, ensuring optimum visibility.
Alongside its 4,500sqm dedicated conference centre, InterContinental London – The O2 boasts 453 guestrooms and suites, a luxury spa with a 17m pool and 8 treatment rooms, as well as some of London’s finest destination-inspired restaurants and bars, including the 3 AA Rosette Peninsula Restaurant and the rooftop Eighteen Sky Bar.
InterContinental London – The O2 is owned and operated by Arora Hotels.
Find the videos here: bit.ly/ICO2VSILink
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davies tanner - +44 (0)1892 619100
Becca Krug | Nancy Cremore | Nicole Moor
InterConO2@daviestanner.co.uk
Notes to Editors
InterContinental® London – The O2 is an 18-storey luxury hotel featuring 453 spacious guest rooms - including 59 suites - as well as a 4,500sqm+ dedicated conference centre with a 3,100sqm pillar-free ballroom (the largest single event space in any European hotel) and 1,600sqm pre-function space overlooking the river Thames. Situated only 400m from North Greenwich Tube Station on the Jubilee Line and only a 5-minute walk from Greenwich Pier, Intercontinental London – The O2 is perfectly connected to London’s West End. The famous entertainment venue, The O2, adjoins the hotel via a covered walkway, as well as being minutes from ExCeL London on the Emirates Air Line cable car. InterContinental London - The O2 is managed and operated by The Arora Group under a franchise agreement with InterContinental Hotels Group (IHG®). www.iclondon-theo2.com - @InterConTheO2
The Arora Group is a successful UK-focused private group of companies, which leverages synergies across its specialist property, construction and hotel divisions to its strategic advantage. Since 1999, the Group has built its standing through meticulously managing projects from inception to delivery and beyond. Today, it owns and manages a diverse portfolio of flagship assets across the nation’s key business locations, partnering with some of the world’s most recognised brands to deliver consistently high service levels and sustainable growth. For more information please visit www.thearoragroup.com. @Arora_Group
